For some strange reason the post below I wrote several years ago popped on a Google alert. After re-reading it I decided it was still very relevant to today and hopefully you will find it worthwhile:

Play VisualTour

BTW, this is a pretty cool listing of mine in North Knoxville just in case anyone has a buyer. This listing is NOT several years old.  ;)

I just received my July/August issue of “The Real Estate Professional”, a great magazine sent to all REBAC (Real Estate Buyers Agent Council) members.

A feature story is titled “Technology and Home Sales: How the Internet is Changing the Real Estate Industry”. Boy, ain’t that the truth. ;-)

I found some of the technology do and don’ts for using technology in your listings to be especially relevant.

  1. I think a lot of us don’t quite realize yet is that most buyers (and sellers) are way more tech savvy than the average Realtor. Probably something to do with their average age being in the 30s and ours being in the 50s.
  2. The time to make a first impression is shorter than ever before. This is especially important on your websites. You have very, very little time to catch and hold someone’s attention before they’re bored and/or ready to move on to a site that gives them what they’re looking for. In order for your website to be effective it must be:
  1. Easily findable by consumers.
  2. Deliver the content they’re looking for
  3. Have compelling reasons to cause them to contact you to do business.
  • Don’t try to overwhelm consumers with lots of bells & whistles on your site, i.e. lots of flash or downloads, NO MUSIC, and make sure your website is compatible with current popular browsers such as Internet Explorer (still the most widely used), Firefox, & Mozilla.
  • Photos. Some panoramic photos tend to distort a room, so stills only or stills plus a panorama are best to appeal to the lowest common denominator of viewers.